Who We Are
Sanders Marketing is a boutique creative consultancy amplifying the voices of arts, culture, and community. We partner with museums, theaters, festivals, and mission-driven brands to craft strategy, design identities, and tell stories that move people to show up, give, and belong.
Our Approach
We lead with culture-first strategy—blending research, lived community insight, and refined design. From digital storytelling and social strategy to branding, PR, and web, our work is intentional, inclusive, and impact-driven.
Led by Melanie Guthrie Sanders
Founder and Principal Strategist, Melanie brings more than a decade of experience in marketing and communications and a network of trusted specialists built across large and small brands. A Howard University alum, she is a champion for creative communities and the cultural institutions that sustain them.
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Work with Us
Our growth is proudly referral-driven, a testament to lasting relationships and results. Let's foster culture together. Whether you’re launching a season, opening an exhibition, or growing a movement, we’d love to collaborate.
Every community has a story worth telling. Great marketing simply gives it the light it deserves.
What We Do
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Cultural Marketing & PR – campaigns, media outreach, community storytelling
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Brand Identity & Design – logos, visual systems, messaging frameworks
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Digital & Social – content strategy, community management, influencer strategy, paid/organic growth
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Web & Experience – websites, event creative, donor and audience journeys